Archive for the ‘climate change’ Category


Capitalists for global warming declare ‘Bring on the endless summer’

Ice is only good for martinis? Bring on the endless summer? Buy a boat, loser?

These were just a few of the catch phrases that the ‘capitalists for global warming’ were chanting at last weekend’s global warming rally at Cottesloe Beach.

Clearly, these ‘capitalists’ were green activists in disguise, but surprisingly not many people caught onto this fact.

At one stage, several green organisations stood in front of these very vocal capitalists (who were chanting ‘Uranium! Uranium!’ during the speeches) with their banners. Others yelled abuse and/or looked clearly disgusted by these capitalists.

All in all I thought the ‘capitalists’ were a clever touch to the rally, highlighting the fact that business as usual is still the norm here in Australia with mining rapidly expanding and plane flights increasing.


5 tips on talking to teenagers about climate change

For the past 2 years I have been learning how to talk to teenagers about climate change with the help of a bit of psychological research but primarily by getting out there and just doing it. Trial and error.

Presenting and talking to adults is really easy. Generally, adults will just sit there and listen to you politely even if they are thinking ‘You’re an extremist! There is no way I am ever going to give up my four wheel drive and my yearly trip to Bali!’

Teenagers however are a whole different ball game. You want to make sure you’ve had a can of toughen up for breakfast because they will tell you exactly what they think. If they are bored, it will be obvious, they’ll tell you ‘This sucks!’ and have a conversation with their friend right in front of you while you attempt to present to the rest of the group. If you reveal you’re a vegetarian for environmental reasons, you will probably lose all credibility in their eyes and they’ll let you know (as a young teenage boy did last week).

So maybe I need a little therapy after the presentations I’ve done, but my point is when you’re presenting to teenagers, it is going to be challenging and you will need a very different approach.

The Australian Psychological Society has created some useful resources that I recently discovered on how to talk to children and teenagers on climate change (You can find them here). I found these really useful and they gave me some new ideas for my next lot of talks.

I would now like to share some of my own experience about what works and doesn’t work so well when presenting to teenagers.

1. Give teenagers a sense of hope

In my experience, teenagers don’t have a lot of hope. They turn on the TV and what they see is violence, they hear about catastrophic climate change, that we are going to sacrifice the great barrier reef and snow fields for continued economic growth, etc. They have difficulty seeing that whatever action they take (big or small) will make a difference in the world.

One way to give them a sense of hope is to reassure them that there are millions of organisations and people (including young people) around the world taking action. Give them real world examples of people who have led the way in protecting the environment (e.g. Steve Irwin, Al Gore and Captain Paul Watson, etc.).

2. Keep it visual and use videos, music, pictures , etc.

If you want young people to care about the earth, it can help by making it easy for them to see what is at stake. I often use pictures of big charismatic species such as the polar bear, tigers and seals (I once used an image of a frog, it didn’t go down so well). I always get a reaction to these cute animals.

I also use short videos and animations to keep their attention. Take a look at this and this (these videos seem to go down really well).

I use powerpoint and abide by the principles of Presentation Zen. I don’t overwhelm students with masses of text, complex graphs and bullet points. 98% of my powerpoint presentation is made up of images and catchy videos.

You can get royalty free images from stock.xchng and flickr. For empowering videos, check out One Earth.

3. Acknowledge what they are feeling and thinking

When you face the reality of climate change and what is happening/will happen to the world, it can be depressing and overwhelming. Students may feel anxious or be in denial as a way of coping. It’s important to acknowledge what they may be thinking and feeling, and let them know that whatever they are feeling/thinking is OK.

According to the APS, you also want to let teenagers know that

‘remaining in a state of heightened distress is not helpful for ourselves or others. We generally cope better, and are more effective at making changes, when we are calm and rational’


4. Encourage them to take action and discover their unique role

Students need to know that their actions (big and small) will make a difference. But just like anyone, they don’t like to be told what to do. I make it clear to students ‘I’m not here to tell you what to do. I’m not going to force you to go home and change all your light bulbs. That’s not my role’.

I tell students that they have a role to play in being part of the climate change solution, but that’s for them to discover. I give them an opportunity to explore this by getting them to brainstorm what they enjoy doing and what they would like to change about the world. Then in pairs, students look at the different ways they can combine the activities they enjoy with what they would like to change about the world.

For example, one 13 year old girl shared with the group that she loves drawing and she is concerned about poverty in third world countries. She wants to draw pictures and sell them to friends and family. Whatever money she raises will be donated to Oxfam.

5. Make it all about them

I used to talk about the worldwide impacts of climate change such as sea levels rising and people in other parts of the world suffering. I still do that to a certain extent but I now realise that young people want to know how climate change will affect them.

I recently showed a picture of a blue bottle (Portuguese man of war) and said to the students ‘What’s this creature?’ (they knew immediately and how badly they could sting). I told the students that with warmer ocean temperatures, they could expect more blue bottles at the beach. I also showed them a picture of a person snow boarding and said ‘Skiing and snow boarding- these activities could become a thing of the past, with less and less snow falling’. The students looked concerned. I then asked the students to discuss how they felt about what could happen if we don’t do anything about climate change. I heard a little girl in the audience say ‘I don’t want to get stung by a blue bottle!’

If you know of any techniques on communicating effectively to teenagers on climate change, please share them by posting a comment below.


Energy Saving Tips for Schools

What can schools do about climate change? Click on the above mindmap to find out more. Special thanks to Sharon Genovese for creating this mindmap.


8 ways to communicate effectively about climate change

no voiceDespite having given talks to hundreds of students on global warming, I struggle to have conversations about this urgent issue with some of my closest friends and family.

Earlier this year at Easter lunch, I got into a heated argument on climate change with my cousin’s partner. I expected him to be concerned about climate change because he had two baby girls. He wasn’t. I tried mentioning the amount of money he could save by trading in his big SUV for a prius. He didn’t care about saving money. I talked above sea levels rising, resulting in millions of environmental refugees. Bad move. The more desperate I became, the more he switched off to what I was saying. I ended up walking away from our conversation feeling helpless and angry.

Since then there have been many occasions where I have sold out and not mentioned climate change, out of fear of being judged as an extremist or as coming across as a wet blanket. I lost my voice on this issue with the most important people in my life.

Fortunately, I’ve got my voice back and it’s stronger than ever before. Over the past two weeks I have been immersed in social science research on what appears to work and doesn’t work when talking to people about climate change.

With Christmas lunch on Tuesday, I will come face to face with my cousin’s partner again. I feel confident about having another conversation with him about climate change and what he can do to be part of the solution.

These are some of the things all of us climate advocates should attempt to apply when talking to people about climate change.

1. Keep it personal

If my cousin’s partner is living it up on the coast in Western Australia, why should he really be concerned about sea levels rising in Bangladesh? He wants to know how climate change relates to him. If possible we must show people how this issue will affect them, their children, their house, their pocket, their leisure activities, their street, their region, their country, etc.

2. Telling people what to do

Think of a time someone told you what to do. How did you react? You probably didn’t like it much. For this reason I must avoid telling my cousin’s partner what to do at all costs. It is far more effective to have people voluntarily change their behaviour.

3. Overcome their mental barriers

“If everyone knows about it, surely someone will do something about it?” and “I won’t do anything until others start taking action” are examples of mental barriers that stop people personally acting to address climate change. Barriers such as these should be acknowledged and addressed to help people move forward.

4. Balance the problems and solutions

When you look at the language used to describe the challenge of climate change it is often described as enormous and apocalyptic. The solutions however are often presented as small, cheap and easy (e.g. change a light bulb). When you consider the scale of the problem, one cannot help but think ‘Will changing a light bulb really be enough?’ To avoid letting my cousin’s partner fall into this mindset, I must make the size of the solution be as big as the size of the challenge.

5. Watch your language

If the person you are talking to is unaware of climate change, then using terms such as ‘carbon neutral’ or ‘carbon negative’ (that require a more in-depth knowledge), are likely to confuse them and put them off. It is important to speak the person’s language. As a general rule of thumb, use plain English.

6. Monetary rewards

There is a belief that you can change behaviours by showing people how their actions can save or earn them money. Research suggests that this idea is overrated and on its own may not lead to behaviour change.

7. The message: Focus on the losses

A decision must be made on whether to focus on the benefits of engaging in a particular sustainable behaviour or the losses people are suffering as a result of their current unsustainable behaviour. Research suggests that messages which emphasise the losses are consistently more persuasive than messages which emphasise savings as a result of taking action.

8. The message: Threatening

Threatening smoking advertisements can teach us a lot about effective climate change communication. A study exposing smokers to advertisements with the basic message of ‘Smoking can kill you’ found the advertisements did not motivate smokers to quit smoking. Many smokers became defensive, rejected the message, referred to articles that suggested smoking doesn’t kill you and some became so stressed they needed to have a cigarette during the advertisement.

By using threatening messages to communicate about climate change you run the risk of having people switch off and avoid thinking about it altogether. Threatening messages work best when combined with messages that empower the person to take action against the threat.