For years I have been arguing with my friends and relatives over the need to conserve the natural environment and take action on climate change. I have read so many books on behaviour change and persuasion and taken courses on the psychology of behavioural change in an attempt to influence those around me (to act in more pro-environmental ways).
To be honest, I’m not sure how much of a difference any of this has made.
Sometimes I wondered to myself if the arguments did more harm than good and caused some people to switch off and stick their heads even further and more deeply into the sand.
Now, after watching a TED talk by John Francis, I am almost certain that arguing with my friends and family is not the way to go.
John Francis refused to travel in motorised vehicles after watching two oil tankers collide into each other back in the 70′s. He made a decision to stop talking for one day after spending years arguing with people over the environment.
That one day of silence turned into two days, three days….and then 17 years of silence!
In his TED talk, he discusses what he discovered by listening to others and walking the earth.

